In your book, what might bring on sudden stampede conditions at the Eiffel Tower? Tourists angry at having to spend a half-day waiting in line, and suddenly inspired by the French spirit of revolt? How about cash being distributed for free? This Saturday, November 14th, French marketing company Mailorama is launching an unusual publicity stunt at the foot of the Eiffel Tower, indiscriminately giving away 5,000 envelopes containing between 5 to 500 Euros each. The company is resorting to guerrilla marketing tactics to replace some of its traditional advertising campaigns. It'll be first-come, first-serve, but on a Saturday, being one of the 5,000 lucky recipients would be quite a feat. And you'd better hope they have a barricade system of some kind in place...


Wicked!! I’ll travel to Paris tomorrow. I’m gonna see it and I’ll pick the money at the foot of the Eiffel Tower. Everything will be fine. there is no reason otherwise